Getting to know Bathys Watch Company

I would like us to continue our current trend of doubling our production every year untilwe reach a level we find manageable without us trying to do too much -perhaps 5,000 eramics chanel per year or less. We should be able to reach that point by 2010. We started 2006 with 1 model in 2 versions, now by mid-2007we'll have 4 models in 18 versions - not bad I think.JS: Do you have any advice for other young-blood companies looking to emulate your success?JP: Be honest and stay true to your core philosophies, whatever they may be.Treat your customers with respect and don't underestimate them. Listen towhat your customers say.JS: How did the Bathys name fare at Basel? JP: We did great, except my feet turned into ground beef since I never wearleather shoes here in Hawaii. We had interest from several large high-endretailers in Europe and the US.I had to startmy own company to convince him to put the Rolex in a safe place and strap on something else. I just found out that the Jubilee bracelet he had on itsince the day he got it was not the stock piece and must have been some kindof custom order. It should have had a Oysterlock bracelet.JS: Outside of your own product, what can usually be found on your wrist?JP: Honestly a Bathys is all I wear. I have 3-4 Bathys chanel ceramic that I rotatewearing, but primarily I wear a silver automatic with grey dial. I do have several nice timepieces, including a Rolex GMT II and a Zenith El PrimeroChrono, however I basically never wear them anymore.Bathys ceramic chanel Company Founder,John PattersonJS: Has Bathys rapid expansion met your projections, or has its success surprised you?JP: I have been happy with our success so far. Not many small watch brands havemade it to BaselWorld in under two years, especially coming from the US, soI think that can be used as one benchmark of how we are doing.